2014 ASUG SABOUC Keynote with Steve Lucas

Be careful who you tweet about. You might end up on the same elevator ride.

The Twitter rumor mill was abuzz in the weeks leading up to last month’s ASUG SAP BusinessObjects User Conference. What exactly would Steve Lucas, president of SAP Platform Solutions, say and do during his keynote?
Would he drive on stage in a SAP Lumira-inspired Tesla?


Would he dress better than the Apple Scarf Guy?

In keeping with the Fort Worth, Texas location of the conference, would he borrow a longhorn steer from the nearby Fort Worth Stockyards?


Imagine my surprise when I got on the Fort Worth Omni Hotel elevator on Monday morning to go to the keynote. And there was Steve Lucas. On the elevator.

Sadly, there were no gimmicks. No cars. No cattle. And thankfully, no Sherlock-inspired contingency plans.


But Steve Lucas made a great keynote- dynamic and loosely scripted. Here’s his keynote- uncut and unedited (mostly)- from the 2014 ASUG SAP Analytics and BusinessObjects User Conference.

Simplify.

Innovate.

Win.

And be careful what you browse on Digg.

Author: Dallas Marks

I am a business intelligence architect, author, and trainer. I help organizations harness the power of analytics, primarily with SAP BusinessObjects products. An active blogger, SAP Mentor and co-author of the SAP Press book SAP BusinessObjects Web Intelligence: The Comprehensive Guide, I prefer piano keyboards over computer keyboards when not blogging or tweeting about business intelligence.

Leave a Reply