Jonathan Ive interview: simplicity isn’t simple

Jonathan Ive interview with The Telegraph.

Jonathan Ive on his role as a designer at Apple in The Telegraph:

“Designing and developing anything of consequence is incredibly challenging,” says Ive. “Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved.”

Simply a marvelous interview, in two parts: Part One & Part Two.

 

Author: Dallas Marks

I am a business intelligence architect, author, and trainer. I help organizations harness the power of analytics, primarily with SAP BusinessObjects products. An active blogger, SAP Mentor and co-author of the SAP Press book SAP BusinessObjects Web Intelligence: The Comprehensive Guide, I prefer piano keyboards over computer keyboards when not blogging or tweeting about business intelligence.

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