Putting Twitter’s World to Use

There was an interesting piece in yesterday’s New York Times about “Finding Utility in the Jumble of Tweeted Thoughts”.

By tapping into the world’s collective brain, researchers of all kinds have found that if they make the effort to dig through the mundane comments, the live conversations offer an early glimpse into public sentiment — and even help them shape it.

There are some interesting anecdotes about how companies like Amazon, Dell and Starbucks use information extracted from Twitter to respond to and shape their respective markets.

Perhaps SAP BusinessObjects will package a solution using their text analytics software optimized for Twitter. What would they call it? RapidTweet?

Author: Dallas Marks

I am a business intelligence architect, author, and trainer. I help organizations harness the power of analytics, primarily with SAP BusinessObjects products. An active blogger, SAP Mentor and co-author of the SAP Press book SAP BusinessObjects Web Intelligence: The Comprehensive Guide, I prefer piano keyboards over computer keyboards when not blogging or tweeting about business intelligence.

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