By tapping into the world’s collective brain, researchers of all kinds have found that if they make the effort to dig through the mundane comments, the live conversations offer an early glimpse into public sentiment — and even help them shape it.
There are some interesting anecdotes about how companies like Amazon, Dell and Starbucks use information extracted from Twitter to respond to and shape their respective markets.
Perhaps SAP BusinessObjects will package a solution using their text analytics software optimized for Twitter. What would they call it? RapidTweet?