My father-in-law gave me a great Christmas gift- a copy of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (McGraw-Hill, 2009, ISBN 978-0071636087). I spend about half of my career using presentation skills, either as a business intelligence instructor, conference speaker, or technical sales consultant. So I was really pumped that he got something I really wanted but forgot to put on my Christmas wish list.
The book is a nicely structured analysis of one of the technology world’s most fascinating personalities, Apple co-founder Steve Jobs. The author, Carmine Gallo, is a professional communication skills coach. He takes readers through the entire lifecycle of a Steve Jobs presentation, starting from planning (“Create the Story”), delivery (“Deliver the Experience”) and preparation (“Refine and Rehearse”). There are other books that focus on creating slides or giving demos – this book is comprehensive and covers the entire experience.
Steve Jobs speaks to a general audience and Mr. Gallo writes frequently about how Steve communicates about technical features in a non-technical way. For example, the original iPod was “1,000 songs that fit into your pocket“, not “a digital audio player with a 5 GB hard drive”. In contrast, I’m usually speaking to a technical audience that wants a deep understanding of technology – they’re not looking to buy anything. So not all of the material translates to what I do. But regardless of what kind of presenter you are, holding the audience’s attention is the first order of business. The book has already influenced how I communicate to non-technical audiences, especially when I train business users how to use SAP BusinessObjects Web Intelligence. And I’m looking forward to giving the book a second reading. I’ll also be checking out the hours of Steve Jobs presentations on YouTube. And editing my recent GBN 2009 presentations for a second go-around with other audiences.
If your career involves communicating and connecting with an audience, large or small, this book is an excellent addition to your bookshelf.
- Purchase The Presentation Secrets of Steve Jobs (hardcover edition) on Amazon.com
- Purchase The Presentation Secrets of Steve Jobs (Kindle edition) on Amazon.com
- Purchase The Presentation Secrets of Steve Jobs (Audible edition) on Amazon.com
- Follow Carmine Gallo on Twitter.
Have you read The Presentation Secrets of Steve Jobs? Share your thoughts below.
Disclosure of Material Connection: I received this book as a gift, not from the publisher. It was not a free review copy. I was not required to write a positive review. The opinions I have expressed are my own. Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers.I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”