Once a Geek, Always a Geek

The Wall Street Journal describes Best Buy’s recent litigious attempts at protecting its Geek Squad brand.

Today’s Wall Street Journal describes Best Buy’s litigious attempts at protecting its Geek Squad brand.

Just a few decades ago, a geek was a carnival freak who bit the heads off of chickens and rats.  Then geek became a catchall word for socially maladjusted individuals who loved Commodore 64 computers more than fresh air.

Guilty as charged.  I loved my Commodore 64.  I hope that doesn’t mean Best Buy’s lawyers will call.

You can read the original Wall Street Journal article at this link.

Author: Dallas Marks

I am a business intelligence architect, author, and trainer. I help organizations harness the power of analytics, primarily with SAP BusinessObjects products. An active blogger, SAP Mentor and co-author of the SAP Press book SAP BusinessObjects Web Intelligence: The Comprehensive Guide, I prefer piano keyboards over computer keyboards when not blogging or tweeting about business intelligence.

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