The Tesla analogy has been used before, back when SAP briefly described Lumira Server as a Tesla and its BI platform as a Porsche 911 (see related article, The Future of the SAP BI Platform, Again). But Timo is making an excellent point.
Tesla did not achieved success by trying to copy a competitor and build a better Cadillac. Although entire books have been written about Tesla and its charismatic founder Elon Musk, I believe we can distill Tesla’s success down to two reasons. First, there’s unwavering commitment to a goal that seems crazy at first glance. And second, there’s a charismatic, unorthodox leader that rallies bright talent toward achieving that goal.
Whether it’s luxury cars with “insanity mode” or reusable rocket boosters that land on barges, Elon Musk has a knack for obtaining the unobtainable.
I still believe that Lumira has a firm place in SAP’s analytics arsenal. But can SAP’s BI platform support a crazy, radical idea that (most likely) will come via acquisition? And can SAP’s culture handle the charismatic- and possibly volatile- leader that will come with that radical idea?
A company that I’ve started watching with keen interest is ThoughtSpot. ThoughtSpot appears to be what SAP BusinessObjects Explorer would be if SAP had continued to innovate with it rather than abandon it to a yet-unrealized bullet point on the Lumira product roadmap (see related article, The Road Unexplored: Alternatives to SAP BusinessObjects Explorer). But there are certainly other startups out there tinkering with crazy ideas on the fringes of the analytics marketplace.
Yes, Timo, I believe SAP can be the Tesla of analytics. But not on Lumira’s merits alone.
What crazy idea do you think SAP needs to bring to its analytics platform?
Search-driven BI solutions can make finding and querying data a faster and easier experience. Most users are only familiar with search through the use of commercial search engines. However, search can help users quickly locate data and analyze it, and it can also help the entire organization by building a reusable knowledge base about the data and how it is used.
Intrigued, I signed up for the August 4 webinar which began with some market insights from David Stodder, Senior Director of Research for Business Intelligence at TDWI. It then transitioned into a sponsored presentation from ThoughtSpot. I was not familiar with ThoughtSpot but learned from their web site that they were identified by Gartner, a leading research firm, as one of the “Cool Vendors in Analytics” in 2016. Cool like Arthur Fonzarelli.
And in their Magic Quadrant for Business Intelligence and Analytics, Gartner identified ThoughtSpot along with Attivio, Connexica, Incorta, and Zoomdata as providers of “Search-Based Data Discovery”.
Based on SAP’s BI roadmap, it might seem that Qlik and Tableau are the only other vendors in the analytics market. But vendors like ThoughtSpot continue to demonstrate that the idea of search-powered analytics we first saw nine years ago as BusinessObjects Polestar remains a powerful one.
Gartner thinks search-based analytics is a cool idea. Let’s hope that somebody at SAP still does, too.